In The Mind is Flat, behavioural scientist Nick Chater argues that there are no hidden depths to our minds. Our beliefs about ourselves are not rooted in any subconscious. We perceive the world with our senses, we add these perceptions to past experiences, and we use our imaginations to improvise explanations.
On the show today, Nick and Aaron discuss what his book means for strategy.
They touch on…
How to best decide on your ambitions
How movies, television, and social media can shape your views
How metaphors, cliches, and stories help us understand the world
Nick and Aaron also touch on their love for Frasier, why politicians can be strategic about elections but not about long-term policy – and the reason why James Bond might be such a good instinctual strategist.
If you’d like to buy The Mind is Flat AND support independent stores in the UK, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron
Other links:
Aaron’s Instagram | Bluesky | site
This week’s recommended read is this piece by
on Trump and tariffs
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